We are very excited to have you come join us as part of our fitness community! We’d love to share a little bit about ourselves and hope to find out more about you whne you come in!
NWCF has a nearly 17 year history at our current location in Greenlake! We initially opened in 2003 as a Taekwondo program aimed at training athletes who had aspirations to compete in the Olympics. The Founder, Jake Platt, was a Taekwondo Master and a strength and conditioning coach for many elite TKD athletes. He was the Head Coach for the Air Force leading up to the 2004 Olympic Games in Athens and was also Assistant Coach to the national team during this time.
In 2005, Jake retired from his 10 year career coaching Taekwondo so that he could pursue his career in fitness. From here, he was introduced to the CrossFit method, which at the time was in its infancy.
By the summer of 2006, Jake was hooked on CrossFit. He found the functional fitness elements and the ability to track your own workouts using time domains to be consistent with his philosophy of fitness.
In 2007, Northwest CrossFit was born, one of the first CrossFit gyms in Seattle and one of the first 100 gyms in the world.
In 2009, Northwest CrossFit won the Affiliate Cup, making them the top CrossFit Games Team in the world.
In 2010, NWCF, along with many other CrossFit affiliates, developed a holistic fitness version of CrossFit. This split created some confusion for some people since both the holistic fitness version and the sport version shared the same “CrossFit” name. In addition, as the same for many other competitive sports, some people were getting injured competing in CrossFIt events and giving CrossFit a reputation as being dangerous.
What does that mean? It simply means that we are not a competition gym and although we may have some members that like to compete, we don’t focus our program around competition. Instead we are driven towards providing a dynamic functional fitness program that increases performance in sport, life and work.
Here are a few of the points we want to make about our philosophy and policies about the gym:
1: We are a Functional Fitness Gym focused on all aspects of health and fitness. NWCF CrossFit is also known as NWCF Complete Fitness, a holistic program aimed at balanced wellness.
2: We are focused on form before intensity.
3: We are a diverse Community. We welcome everyone from all walks of life. We are inclusive and do not believe in discriminating against anyone. We encourage all our members to get to know each other and become one team united in the pursuit to be fit in life, sport and work. Please be wary against the “4 Dangers to a community: gossip, arrogance, selfishness and negativity”. Instead we want to foster a healthy, optimistic, engaging, friendly, learning and safe training environment. We hope you come to our many events and special workshops we offer throughout the year. They really help build community and that is at the heart of our program!
4: We are a family owned small business and don’t have contracts, so please give us a 30 day notice if you are looking to change or cancel your membership.
5: Lastly, we ask you to please come to us for anything. We are coaches in fitness and have a wealth of knowledge in a lot of related issues, such as diet and injuries. The owner, Jake Platt, is also a life coach and is more than happy to help you work through anything you are struggling with.
6: We offer complimentary goal setting sessions if you are interested in having any guidance.
Your NWCF Staff:
- Rachel: New membership support
- Jesse: Current membership support
- Jake: Manager, Personal training and Life coaching
- Jaeger: Lead Coach
- Jordan: Programmer and Lead Coach
- Courtney: Event support and Lead Coach
- Laura: Our early morning Lead Coach
We thank you so much for allowing us to serve you! Fitness is such an intimate endeavor. It requires trust, transparency and integrity. We welcome any feedback you can give us that would help us achieve greater success.